| Scientific | Humanistic | |
|---|---|---|
| Epistemology | Discover the truth | Create meaning |
| Human Nature | Determinism | Free will |
| Value Priority | Objectivity | Emancipation |
| Purpose of Theory | Give universal laws | Give rules for interpretation |
| Research Methods | Experiment and Survey | Textual analysis and ethnography |
| Standards for Evaluation | Explanation of data Prediction of future Relative simplicity Testable hypotheses Practical utility | Understanding of people Clarification of values Aesthetic appeal Community of agreement Reform society |
Wednesday, January 31, 2007
Two Perspectives on Communication Theory
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